Justin Archer (00:00): I mean, I've been regularly reviewing my months for years now and I will link something from like February last year that I, that relates to something that is quite recently happened and there's an opportunity. If you'd like to learn more about the Mograph Accelerator Program, please email us at Justin’s templatesįind out more about Justin’s studio BashWax “Don’t be close-minded to opportunities that have already existed for an extended period of time” There’s far more to gain from failure than there is from success. “Don’t look too far ahead, just enjoy the moment you’re in now” “This has given me financial opportunities that could work as start-up capital to pursue something bigger than just myself.
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“I see a marketing budget as just a normal, every day part of running a business.” “ You don’t want to force yourself into something that wouldn’t come naturally because that will come across in the work you produce.”
#Cut in after effects pro#
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He says that everything always takes a lot longer than you expect – but make sure you remember to enjoy the process and not be constantly looking at the next big thing in your career. He also has the time to experiment with promoting himself on Instagram because he’s not so busy with doing client projects again and again. His side hustle has essentially worked as a start-up fund for him to start his studio. He’s also been a member of our Mograph Accelerator program as he wanted help to start his new studio, BashWax. Justin’s side hustle has given him enough financial freedom to allow him to develop his career, work with people who he admires and work on exciting projects. How passive income can help you to develop your career Justin is looking to reach Final cut pro editors, therefore reaching out to these kinds of channels to do paid video promotions for your templates will be much more lucrative for him than approaching big, motion design YouTubers. Micro influencers are influencers who have a small following, but a following who are really engaged. Something that has worked well for him is working with micro influencers.
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He also started a YouTube channel and found some success with his tutorials but his passion doesn’t lie in creating YouTube videos. He’s also tried and tested a lot of marketing techniques – he didn’t find that email marketing worked for him. Justin used Envato Market to sell his templates and they help with advertising.
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He also would try to learn a new technique that not many people were using – such as text on screen and the background plays behind it. When Justin creates something, he looks at what will work well in the market. If you are going to look at what will work you have to enjoy what you do because if you don’t, this will come across in your work. He created a Final Cut Pro version of a template he was already selling and it outsold the After Effects template 6-1.ĭon’t start creating templates with the sole purpose to make money. Justin soon realised that Final Cut Pro was completely undersaturated compared to After Effects. He did some research and noticed that it was more multi-purpose motion graphics that seemed to sell well, so he started creating these – things like titles and lower thirds.īefore he knew it, he had a thriving side hustle that was generating him passive income. He wasn’t getting enough work for 3D projects at the time and so he started using Envato as a way to make his portfolio more diverse – if he sold anything, that was simply a bonus. He started building templates for Final Cut Pro more as a way for him to start commissioning his own personal projects. For half of this time he worked for companies and for the other half, he’s been freelance whilst also pursuing different personal projects.
#Cut in after effects professional#
Justin Archer has been a professional motion designer for the past nine years.